Underdog.io logo

We recently re-discovered Walter Chen’s blog post about monthly expenses at iDoneThis, a wonderfully simple daily productivity tool. In the spirit of sharing our progress at Underdog.io, we’ve decided to publish a breakdown of our own monthly SaaS and technology expenses. For now, we’ve opted to exclude salaries, Stripe fees, advertising, office supplies, and rent. We may disclose them in a future post.

We’re on annual plans for a few of the products below. To keep things simple, we converted their prices to a monthly equivalent. We’re pulling company logos via Clearbit’s free Logo API.


Some things that we found interesting:

  • Everyone seems to know this, but ignoring salaries and rent, it’s really quite inexpensive to run an internet company today.
  • Our two most important productivity apps are Slack and Trello, in that order. We spent $39.49 for Slack last month and nothing for Trello. Slack feels relatively cheap; Trello is downright criminal.
  • We always get a little bit of sticker shock when we see how much Justworks charges every month, but the thought of switching back to ADP or Paychex is cringe-worthy. Justworks also has a pretty intuitive product and a reliable customer service team.
  • We recently switched from Kissmetrics to Mixpanel. So far, so good.
  • We don’t pay for an applicant tracking system (we rolled our own to manage all inbound Underdog.io signups) or any external sourcing tools (e.g. Gild, Entelo).
  • We’re probably not getting as much value out of the tools that we use for customer support (Olark), CRM (ProsperWorks), or surveys (TypeForm) as we should be.

Sign up for Ruff Notes

Every week we send out a newsletter called Ruff Notes with our personal thoughts on something interesting we’ve read, as well as product updates and news from our community.